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Many businesses have found success in viral marketing; they have earned a big number of loyal returning customers, and generated a lot of sales. What is the concept of viral marketing?

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Word-of-mouth marketing is the forefather of viral marketing. It has been around for ages. The principle behind word-of-mouth marketing is simple; use influencers to generate peer-to-peer product recommendations or buzz. However, this form of marketing was too disjointed to effectively benefit most advertisers.

Due to the lack of widespread social networks and the World Wide Web, the effect of word-of-mouth was largely contained to specific geographic areas simply. Word-of- mouth was generally limited by the ability of the influencer to physically speak to another prospective customer, hence the term “word-of-mouth”.

When the internet began to rise, it has radically changed the concept of word-of-mouth, so much so that the term “viral marketing” was coined. One of the main advantages of viral marketing is that it doesn’t require a product with a wow factor in order to raise awareness, generate buzz, and kick-start peer-to-peer spread. Instead, the viral campaign’s communication agent is the element that needs a wow factor or element of interest.

To learn more about how viral marketing can help you achieve your business goals, read the article about a Newcastle man who used viral marketing to generate a pretty profit.

Read the full story by clicking this: http://www.smh.com.au/small-business/smallbiz-marketing/contagious-profit-how-viral-marketing-made-this-newcastle-man-a-pretty-profit-20161012-gs161z.html

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